10:00

Local Radio. Entertainment by RDS

Main stage 1 - Pad. 9
RDS
Petra Loreggian

Speedy Meeting - MEET & GREET MEET & GREET MEET & GREET

Buyers Lounge - Pad 11
11:00

Open Ceremony - Centro Servizi

And There’s a Part of America That Looks Like You. Route 66 Through Literature, Cinema, and Music

Main stage 1 - Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
La Content
Cristiano Carriero
12:00

Chopin Concert. Notes Without Borders

Gabriele Strata
Piotr Pawlak

DIGITAL TOURISM 5.0: Ecosystems, Experiences, and Innovation for the Traveler of the Future. Session 1: From Travel to Relationship: Experiences, Platforms, and New Value for the Traveler

Innovation Arena, Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
TECNOLOGIA E INNOVAZIONE
Luca Borrelli
Giacomo Giuriamo
+ Others

Experience Observatory: 2026 trends by ViaggiOff

Travel Expert Arena - Pad 9

Olympic Games. And next? The Long Wave of Sports Events in Olympic Cities Milan – Paris – Barcelona

Main Stage 2 - Pad 11
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
Paolo Verri
Domenico De Maio
+ Others
13:00

Alpi on the road

Transportation Arena - Pad 9
ESPERIENZE/ATTRAZIONI
Piero Pasini
Denis Falconieri

Tourism in the AI Era: Innovation, Data, and New Digital Frontiers

Main Stage 2 - Pad 11
Fiven
Alessandro Ilarda
Fiven
Valerio D'Angelo
14:00

Grand Tour 4.0: mobility as a driver of tourism

Transportation Arena - Pad 11
TRASPORTI

Speedy Meeting - MEET SPORT & OUTDOOR

Buyers Lounge - Pad 11

The Future is in motion: lessons from the U.S. Travel Market

Main stage 1 - Pad. 9
INTERMEDIARI TURISTICI/MICE/BUSINESS
TECNOLOGIA E INNOVAZIONE
DerbySoft
Duane Overgaard
WNS
Zolon Wilkins
+ Others

The Giro d’Italia: driving National Growth through Local Identity, Tourism, and Sports Marketing

Main Stage 2 - Pad 11

Theme Parks: Relationships at the Center of the Experience. Findings from the AssoParchi Observatory on current and future audiences

Hospitality Arena - Pad 9
ESPERIENZE/ATTRAZIONI
OSPITALITA'

Your Road, Your Way: Route 66 Itineraries

Travel Expert Arena - Pad 9
INTERMEDIARI TURISTICI/MICE/BUSINESS
Visit California
Sara Ferrari
XploreAmerica
Federico Giacomelli

Presentation of the 17th edition of the World Tourism Event – International Exhibition of Tourism at World Heritage Sites (Assisi, 24–25 September 2026)

Sala Aquarius - Centro Servizi
15:00

Bleisure: the new balance between work and travel

Hospitality Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
OSPITALITA'
UNICEO
Debora Piovesan
EY
Stefano Scarci
+ Others

Italia Mammamia: how the World sees Italy

Main Stage 2 - Pad 11
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
Simon Anholt

Italy, an Open-Air Museum: Art as a daily Experience

Travel Expert Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

More Alive Than Ever

Transportation Arena - Pad 9
ESPERIENZE/ATTRAZIONI
Simone Bilardo

Speedy Meeting - MEET INFLUENCERS

Buyers Lounge - Pad 11

Speedy Meeting - MEET THE MEDIA

Buyers Lounge - Pad 11

The Future of Tourism and its Impact on the Organized Travel Sector

Innovation Arena, Pad. 9
Accenture
Stefania Filippone
Pier Ezhaya
+ Others

The Power of Cinema in territorial storytelling

Main stage 1 - Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
OSPITALITA'
Stefania Ippoliti
Rolling Stone
Benedetta Bragadini
+ Others
16:00

AI: the new digital language of Tourism

Main Stage 2 - Pad 11
TECNOLOGIA E INNOVAZIONE
The Data Appeal Company
Mirko Lalli

Beyond the Destination: how budgets have reshaped Italian Vacations

Innovation Arena, Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
Roberto Caleffi

No Place Is Far Away

Main stage 1 - Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS

Speedy Meeting - MEET THE WORLD

Buyers Lounge - Pad 11

TRUE Automation: when AI informs you, takes action, and helps you sell better

Hospitality Arena - Pad 9
OSPITALITA'
TITANKA!
Marco Baroni
17:00

Dj Set&Drinks

Luminous Destinations 2026

Main Stage 2 - Pad 11
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
Visit Italy
Ruben Santopietro

The right words to promote a territory: Techniques for gentle storytelling

Travel Expert Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
Giorgia De Iuri
10:00

Local Radio. Entertainment by RDS

Main stage 1 - Pad. 9
RDS
Petra Loreggian

The Most Beautiful Villages of Italy in Umbria. Presentation of National Initiatives for 2026

Sala Aquarius - Centro Servizi

Ciak, SiViaggia! Set‑jetting, the new source of inspiration when choosing a destination

Innovation Arena, Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
ESPERIENZE/ATTRAZIONI
Barbara Del Pio
Alessandro Biasi
+ Others

Europe & The Mediterranean: the new incoming tourism map

Hospitality Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
OSPITALITA'
Daniele Rutigliano
Barbara Rohner
+ Others

May the Story be with You: how narratives guide every travel decision

Travel Expert Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
Leandra Borsci

Playing as a team. How Football Transforms the Brand of Cities

Main Stage 2 - Pad 11
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
11:00

Puglia Conference

Sala Libra - Centro Servizi
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

A new AI‑Driven Paradigm for Smarter, More Efficient and Relevant Travel

Innovation Arena, Pad. 9
TECNOLOGIA E INNOVAZIONE
Accenture
Stefania Filippone
Accenture
Arianna Galante
+ Others

Data‑Driven Hospitality: from Customer Experience to Revenue

Hospitality Arena - Pad 9
OSPITALITA'
TECNOLOGIA E INNOVAZIONE
The Data Appeal Company
Martina Tabani

Generation Z: the journey that changes the rules

Main stage 1 - Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
OSPITALITA'
Bluvacanze
Claudio Busca
WeRoad
Stefano Arossa
+ Others

Slow tourism and new mobility routes

Transportation Arena - Pad 9
TRASPORTI

Speedy Meeting - MEET THE MED

Buyers Lounge - Pad 11

The journey continues. The future of tourism in the Age of AI

Main Stage 2 - Pad 11
INTERMEDIARI TURISTICI/MICE/BUSINESS
OSPITALITA'
TECNOLOGIA E INNOVAZIONE
TRASPORTI
Raffaele Gaito

Travel Agency Space: the changing profession

Travel Expert Arena - Pad 9
12:00

Data, AI and Strategies for Destinations

Innovation Arena, Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
The Data Appeal Company
Federica Amati

Telling the Journey, showcasing Destinations The role of Content Creators in today’s Tourism.

Travel Expert Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
ESPERIENZE/ATTRAZIONI
INTERMEDIARI TURISTICI/MICE/BUSINESS
OSPITALITA'
TRASPORTI
@milano_in_bicicletta
@_aspassoperilmondo
+ Others

The Value of Effort and Sports Tourism. When Places ignite Passion When places ignite passion.

Main Stage 2 - Pad 11
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
ESPERIENZE/ATTRAZIONI

Travel as Theraphy

Main stage 1 - Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
Consorzio delle Residenze Reali Sabaude
Chiara Teolato Chiara Teolato Direttrice Generale Consorzio delle Residenze Reali Sabaude
Visit Sweden
Christina Steer
+ Others

Travel Experiences and Intermodality

Transportation Arena - Pad 9
TRASPORTI
Leonardo Cesarini

Working with OTAs using legal and strategic tools

Hospitality Arena - Pad 9
OSPITALITA'
TECNOLOGIA E INNOVAZIONE
Polimeni.Legal
Antonino Polimeni
13:00

Celebrity Marketing: the power of stories and familiar faces in shaping a destination’s image

Main Stage 2 - Pad 11
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
ESPERIENZE/ATTRAZIONI
INTERMEDIARI TURISTICI/MICE/BUSINESS
Fabrizio Imas
Stefano Lodovichi
+ Others

The Future has arrived: how trip.com is redesigning global travel

Main stage 1 - Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
OSPITALITA'
TECNOLOGIA E INNOVAZIONE
TRASPORTI

The Right Words to Promote a Territory Techniques of Gentle Storytelling

Travel Expert Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
ESPERIENZE/ATTRAZIONI
INTERMEDIARI TURISTICI/MICE/BUSINESS
OSPITALITA'
Giorgia De Iuri

Where dreams lead

Innovation Arena, Pad. 9
ESPERIENZE/ATTRAZIONI
Filippo Quitadamo
14:00

Presentation of the GIST 2026 Yearbook and Green Travel Award

Sala Sagittarius - Centro Servizi
FORMAZIONE, MEDIA E SERVIZI

City Breaks and access Hubs: the Journey starts here

Transportation Arena - Pad 9
TRASPORTI

Making big things out of small things: the Power of Storytelling to regenerate Places and Communities

Main Stage 2 - Pad 11
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

Master Class. The Brand of World Tourism Destinations. Masterclass by Simon Anholt

Main stage 1 - Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

Music on the go

Innovation Arena, Pad. 9
ESPERIENZE/ATTRAZIONI
Valerio Corzani

Smells like street spirit

Travel Expert Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
Mattia Zoppellaro

Speedy Meeting - MEET CULTURE & ENTERTAINMENT

Buyers Lounge - Pad 11

Speedy Meeting - MEET WELLNESS, THERMAL & SPIRITUALITY

Buyers Lounge - Pad 11

The Chinese Tourist today: purchasing behaviors and insights for Hospitality

Hospitality Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
OSPITALITA'
Value China
Luca Qiu
15:00

DIGITAL TOURISM 5.0: Ecosystems, Experiences, and Innovation for the Traveler of the Future. Session 2: Digital Ecosystems and Tourism Governance: Infrastructure, Data, and Interoperability

Innovation Arena, Pad. 11
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
TECNOLOGIA E INNOVAZIONE

The City is all mine: Urban Digital Twins

Main Stage 2 - Pad 11
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

Why organized tourism creates value for the entire supply chain

Main stage 1 - Pad. 9
INTERMEDIARI TURISTICI/MICE/BUSINESS
16:00

Fake reviews and reputation: how to protect yourself and turn compliance into an advantage

Hospitality Arena - Pad 9
OSPITALITA'
TECNOLOGIA E INNOVAZIONE
Polimeni.Legal
Antonino Polimeni

Speedy Meeting - MEET BUSINESS & MICE WORLD

Buyers Lounge - Pad 11

Travel Communication Design for Storytelling in the Tourism Experience

Travel Expert Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
Francesca Ferrara
Alessandra Boiardi
+ Others

Traveling with Corriere della Sera. For 150 years, our journalist have been telling the story of the world

Main stage 1 - Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
Il Corriere della Sera
Venanzo Postiglione
Il Corriere della Sera
Gian Antonio Stella
+ Others
17:00

Dj Set&Drinks

Taking the Luxury

Hospitality Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
OSPITALITA'
Alexander Creyf
David Prior
+ Others

The Paths of Sport

Main Stage 2 - Pad 11
ESPERIENZE/ATTRAZIONI

Wefts of Land and Style. Marras’s Sardinia between Memory, Fashion, and Contemporary Vision

Main Stage 2 - Pad 11
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
Nicole Fouqué
Antonio Marras
+ Others
10:00

Local Radio. Entertainment by RDS

Main stage 1 - Pad. 9
RDS
Petra Loreggian

Film and TV series locations that inspire global travel

Travel Expert Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
ESPERIENZE/ATTRAZIONI

More Tourism for everyone

Hospitality Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
Carmen Bizzarri

Speedy Meeting - MEET SOLUTIONS

Buyers Lounge - Pad 11

Travel experiences: how technology platforms are redefining Italian tourism

Innovation Arena, Pad. 11
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
OSPITALITA'
TECNOLOGIA E INNOVAZIONE

Walking as a Wellness Experience

Innovation Arena, Pad. 9

Young People and Tourism: to live or to survive?

Main Stage 2 - Pad 11
FORMAZIONE, MEDIA E SERVIZI
Mario Antonaci
11:00

Career Day

Buyers Lounge - Pad 11
FORMAZIONE, MEDIA E SERVIZI

The Skipper Academy: from Training to Employment in the Nautical Sector A Hybrid Model Combining Hands‑On Practice and Artificial Intelligence

Main Stage 2 - Pad 11
TRASPORTI
The Skipper Academy
Antonino Russo

Empathy: the new skill for navigating the world

Main stage 1 - Pad. 9
FORMAZIONE, MEDIA E SERVIZI
Andrea De Beni

May the Story be with you: how narratives guide every travel decision

Travel Expert Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
La Content
Fabrizio Ravallese

TO and TA. From Data to Travel: creating proposals that speak to people

Innovation Arena, Pad. 9
INTERMEDIARI TURISTICI/MICE/BUSINESS
The Data Appeal Company
Mario Romanelli
12:00

Beyond the Destination: Forms, Languages, and Cultural Perspectives in Travel Storytelling

Travel Expert Arena - Pad 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS

Community Travel: when Content Creators turn Travel into a Shared Experience

Innovation Arena, Pad. 9
DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE
INTERMEDIARI TURISTICI/MICE/BUSINESS
OSPITALITA'
Nicole Fouquè
Charmen
+ Others

How to become Travel Producer

Main Stage 2 - Pad 11
FORMAZIONE, MEDIA E SERVIZI
INTERMEDIARI TURISTICI/MICE/BUSINESS
Davide Fraioli

Journeys through Time: at the Origins of the World

Main stage 1 - Pad. 9
Tourism Hub
Matteo Prato
Ente del Turismo della Tunisia
Karim Jatlaoui
+ Others

The Future of Work. The Work of the Future

Main Stage 2 - Pad 11
FORMAZIONE, MEDIA E SERVIZI
INTERMEDIARI TURISTICI/MICE/BUSINESS
OSPITALITA'
TECNOLOGIA E INNOVAZIONE
Raffaele Gaito

Traveling with Corriere della Sera: from news reporting to travel and back. Discovering the World with Corriere Journalists

Camila Raznovich
Daniel Lumera
+ Others
13:00

How to become Travel Manager

Main Stage 2 - Pad 11
FORMAZIONE, MEDIA E SERVIZI
INTERMEDIARI TURISTICI/MICE/BUSINESS
14:00

Beyond Technology: the new Human value in travel

Main Stage 2 - Pad 11
FORMAZIONE, MEDIA E SERVIZI
INTERMEDIARI TURISTICI/MICE/BUSINESS
Travel Experts Italy
Alexander Creyf

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