BIT - Events

10:00

Speedy Meeting - MEET & GREET MEET & GREET MEET & GREET

Buyers Lounge - Pad 11

11:00

Italia Mammamia: how the World sees Italy

Main Stage 2 - Pad 11

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

Simon Anholt

12:00

And There’s a Part of America That Looks Like You. Route 66 Through Literature, Cinema, and Music

Main stage 1 - Pad. 9

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

La Content

Cristiano Carriero

DIGITAL TOURISM 5.0: Ecosystems, Experiences, and Innovation for the Traveler of the Future. Session 1: From Travel to Relationship: Experiences, Platforms, and New Value for the Traveler

Innovation Arena, Pad. 11

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

TECNOLOGIA E INNOVAZIONE

Experience Observatory: 2026 trends by ViaggiOff

Travel Expert Arena - Pad 9

14:00

Grand Tour 4.0: mobility as a driver of tourism

Transportation Arena - Pad 11

TRASPORTI

Italy, an Open-Air Museum: Art as a saily Experience

Main Stage 2 - Pad 11

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

Speedy Meeting - MEET SPORT & OUTDOOR

Buyers Lounge - Pad 11

The Future is in motion: lessons from the U.S. Travel Market

Main stage 1 - Pad. 9

INTERMEDIARI TURISTICI/MICE/BUSINESS

TECNOLOGIA E INNOVAZIONE

DerbySoft

Duane Overgaard

WNS

Zolon Wilkins

+ Others

The Power of Cinema in territorial storytelling

Main Stage 2 - Pad 11

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

OSPITALITA'

15:00

Bleisure: the new balance between work and travel

Travel Expert Arena - Pad 9

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

OSPITALITA'

Speedy Meeting - MEET INFLUENCERS

Buyers Lounge - Pad 11

Speedy Meeting - MEET THE MEDIA

Buyers Lounge - Pad 11

THE DATA APPEAL COMPANY| From Data to Delegation: the Evolution of Tourism in the AI Era

Main stage 1 - Pad. 9

TECNOLOGIA E INNOVAZIONE

Mirko Lalli

16:00

Making big things out of small things: the Power of Storytelling to regenerate Places and Communities

Main Stage 2 - Pad 11

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

No Place Is Far Away

Main stage 1 - Pad. 9

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

Speedy Meeting - MEET THE WORLD

Buyers Lounge - Pad 11

10:00

Europe as a Global Destination: beyond Italy, the perspective of international buyers

Main stage 1 - Pad. 9

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

OSPITALITA'

May the Story be with You: how narratives guide every travel decision

Travel Expert Arena - Pad 9

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

Leandra Borsci

Playing as a team. How Football Transforms the Brand of Cities

Main Stage 2 - Pad 11

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

11:00

Generation Z: the journey that changes the rules

Main stage 1 - Pad. 9

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

OSPITALITA'

Hospitality that works: reputation, loyalty, and data-driven strategies

Hospitality Arena - Pad 9

OSPITALITA'

TECNOLOGIA E INNOVAZIONE

Slow tourism and new mobility routes

Transportation Arena - Pad 9

TRASPORTI

Speedy Meeting - MEET THE MED

Buyers Lounge - Pad 11

Travel Agency Space: the changing profession

Travel Expert Arena - Pad 9

Gen Z Travel: why compete when you can collaborate?

Main stage 1 - Pad. 9

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

12:00

Smart Destination: Data Intelligence for Destination Growth

Innovation Arena, Pad. 11

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

Sports Tourism: Langhe and Flanders, via Tuscany When places ignite passion.

Main Stage 2 - Pad 11

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

ESPERIENZE/ATTRAZIONI

Travel as Theraphy

Main stage 1 - Pad. 9

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

Visit Sweden

Christina Steer

Gruppo Bluvacanze

Domenico Pellegrino

Travel Experiences and Intermodality

Transportation Arena - Pad 9

TRASPORTI

13:00

Celebrity Marketing: the power of stories and familiar faces in shaping a destination’s image

Main Stage 2 - Pad 11

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

ESPERIENZE/ATTRAZIONI

INTERMEDIARI TURISTICI/MICE/BUSINESS

14:00

City Breaks and access Hubs: the Journey starts here

Transportation Arena - Pad 9

TRASPORTI

Smell like street spirit

Travel Expert Arena - Pad 9

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

Speedy Meeting - MEET CULTURE & ENTERTAINMENT

Buyers Lounge - Pad 11

Speedy Meeting - MEET WELLNESS, THERMAL & SPIRITUALITY

Buyers Lounge - Pad 11

The Chinese Tourist today: purchasing behaviors and insights for Hospitality

Hospitality Arena - Pad 9

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

OSPITALITA'

Value China

Luca Qiu

The journey continues. The future of tourism in the Age of AI

Main stage 1 - Pad. 9

INTERMEDIARI TURISTICI/MICE/BUSINESS

OSPITALITA'

TECNOLOGIA E INNOVAZIONE

TRASPORTI

Raffaele Gaito

15:00

DIGITAL TOURISM 5.0: Ecosystems, Experiences, and Innovation for the Traveler of the Future. Session 2: Digital Ecosystems and Tourism Governance: Infrastructure, Data, and Interoperability

Innovation Arena, Pad. 11

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

TECNOLOGIA E INNOVAZIONE

16:00

Speedy Meeting - MEET BUSINESS & MICE WORLD

Buyers Lounge - Pad 11

10:00

Speedy Meeting - MEET SOLUTIONS

Buyers Lounge - Pad 11

Travel experiences: how technology platforms are redefining Italian tourism

Innovation Arena, Pad. 11

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

OSPITALITA'

TECNOLOGIA E INNOVAZIONE

Young People and Tourism: to live or to survive?

Main Stage 2 - Pad 11

FORMAZIONE, MEDIA E SERVIZI

11:00

Empathy: the new skill for navigating the world

Main stage 1 - Pad. 9

FORMAZIONE, MEDIA E SERVIZI

Andrea De Beni

May the Story be with you: how narratives guide every travel decision

Travel Expert Arena - Pad 9

DESTINAZIONI E PROMOZIONE TURISTICA TERRITORIALE

INTERMEDIARI TURISTICI/MICE/BUSINESS

La Content

Fabrizio Ravallese

TO and TA. From Data to Travel: creating proposals that speak to people

Innovation Arena, Pad. 11

INTERMEDIARI TURISTICI/MICE/BUSINESS

12:00

The Future of Work. The Work of the Future

Main Stage 2 - Pad 11

FORMAZIONE, MEDIA E SERVIZI

INTERMEDIARI TURISTICI/MICE/BUSINESS

OSPITALITA'

TECNOLOGIA E INNOVAZIONE

Raffaele Gaito